www.yub.com

Liked
1. Check out their super cool rich media ad that spells out their USP!
It's different, it's refreshing, it's bold. It uses the major part of their real estate to sell their USP instead of products. What I would have liked is a CLOSE (X) button so that I don't have to scroll down all the way to do my actual buying. But it closes on refresh - which is a pity as I may want to have checked the ad in detail after some quick reading.

2. I love the maps. It looks cool. But I also find it very confusing to use.

3. They seem serious about the business. But at the same time, it also seems a bit like rocket science with all the announcements and features and new things. See "tough".

4. I like the LOGOS. It's easier to locate your favorite brand this way! It's a bit messy looking - but the % to be earned makes it worth the mess it makes.

Didn't like
The site seems to be introducing too many new concepts.

1. The map looks cool. But it's too confusing to use. How does the "You are here" bit help? Plus I see THREE maps overlapping. Am I missing on a bargain on the lower map?

2. There seems to be too much yapping on the site. More talk than actual shopping. I clicked the 6 month celebration link and there's a whole essay in point wise form. Are we expected to read all that. There's also a graph that one can click and get more information!!

3. Why is Hot Deals in pale blue font?? Is the pale blue font really a sensible option. It's so much more difficult to read!